William hill Guide to football betting
Here at William Hill, you’ll find pre-game and in-play football odds on loads of football competitions.
The biggest games in the best leagues and tournaments come with a choice of football markets. But you can also bet on football action from Australia to Zambia and everywhere in between.
Bet on the Premier League
The Premier League is the world’s most-exciting competition, and we’ve got all the football markets for it. There are always some odds to catch the eye.
Before a ball is kicked, you can bet on the outright winner, your top-four and the relegation trio.
And once the season is under way, there are 200 football betting markets to pick from on every game.
Bet on the Champions League
We’ve got pre-tournament odds on the Champions League, plus a host of other odds throughout the tournament. Will it be your team’s year?
Our traders have also got options for the Europa League, European Super Cup and the FIFA Club World Cup to name a few.
Bet on other Football Leagues
Fancy Juventus to win Serie A? Can Barcelona reign in Spain? Who will earn promotion to the Premier League? Bet on all this and more with our long list of domestic league betting markets.
Bet on International football
Check out international football odds via our website and free app and head over to our blog to discover the latest football news and betting tips.
From the World Cup and European Championships, to the UEFA Nations League. There’s no better place to find the football odds you want.
Types of football betting markets at William Hill
Here are just a few:
• Match outcome in 90 minutes
• Correct score
• Goalscorer odds – Back the first scorer, last scorer or a player to score at anytime
• Both Teams To Score (BTTS)
• Number of cards
• Number of corners
• Goal time – When will the game’s first goal go in?
Football accumulators, doubles and trebles
Doubles & Trebles
Fancy two or three teams to win? You can bet on both or all three happening for the chance to get bigger odds.
‘Accas’ follow the same principle as doubles and trebles: all bet selections must win for the bet to come in. But here you add four or more selections.
And with William Hill you’ve got the freedom to choose to boost your acca odds or insure your acca, so you get your money back if just one pick doesn’t work out.
Fancy betting on a football match as the action unfolds? Well, we’ve got a wide range of in-play markets.
Transfer & Manager specials
We’ve got more than just competition and match betting. Got a feeling there’s a major deal about to happen? Fancy your club to appoint a big name? You can bet in all that with our transfer and manager markets.
What does SW mean in football betting?
SW means ‘score and win’, so you’re simply betting on the match result and that both teams will score.
Want more on any of our football markets? Our help page has all the information you need.
Football betting guidance
• Gamble responsibly
• Only bet when you think the odds represent ‘value’
• Research is crucial
• Stay up-to-date with team news
Football offers and promotions
Every day we give you Enhanced Odds. You’ll get Flash Odds ahead of the big games, plus #YourOdds, Bet Boosts and much more.
• Enhanced Odds – prices will be boosted on certain markets every day.
• Flash Odds – prices are boosted for a short period of time
• #YourOdds – can’t find the market you want? Just tweet us with #YourOdds, and we’ll price up your bet
• Bet Boosts – want to give your odds a lift? Just hit the Bet Boost button.
• Scratch of the Day – match a symbol with a sport and you could reveal a prize. It’s free to play!
Keep a look out for Happy Hour, where we run four Flash Odds online, each for 15 minutes.